Advertising companies are often accused of showing images of
“the idealized woman”, which has been proven to have a somewhat negative affect
on women’s self-esteem. These images consist of very thin models that seem to
have no imperfections. The question may not be whether or not these statements
are true, but whether they are the sole reason for problems with women’s
self-image. It is the general consensus that if a beautiful woman is advertised
with a product, the product is more appealing, and therefore gets more buyers.
This is not only proven with consumers who are men, it is true of women as
well. When a product is advertised using an attractive, thin woman, it is more
desirable for all consumers (Wan, Ansons, Leboe).
This is an example of an advertisement that uses an
attractive celebrity to sell a product.
The entire first ¾ of the commercial shows Paris Hilton
washing a car in a skimpy swimsuit. The car has nothing to do with what the
advertisement is for (a hamburger fast food restaurant).
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