It has been
proven that the women most susceptible to lowered self-esteem based on
advertising images are those who have “high body weight and pre-existing body
dissatisfaction” (Roberts, Good). Teenagers are especially affected because
they are in a state of change, constantly figuring out their identity. They are
also still learning about their body, and discovering self-image. So, when
teenage girls see products advertised with beautiful, ultra thin women, they
are particularly susceptible to the negative effects of these images. There
have been many studies proving that after watching certain TV shows and music
videos, adolescent girls and boys are less satisfied with their own bodies
(Sanders).
The link
below harshly criticizes Disney in particular for fat shaming, further
explaining that, “…a survey from 2009 found that a third of girls under the
age of six admit to worrying about being fat, and when asked to select the
"real princess" from a choice of ballerinas, 50% of the girls chose the
thinnest one.” It seems as though Disney is somewhat contributing to
the skinny obsession our world experiences.
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